Meet Liz Watson

Cape Charles, Virginia

Liz Watson is a local artist and designer based in Cape Charles, Virginia working in jewelry design, photography and graphic arts. The Founder & Creative Director of LW Design Group, Liz respects and channels the power, simplicity, beauty, and narrative of good design. She believes good design gives people everything they need, but never gives them too much. From her jewelry making to photography, Liz’s design aesthetic is relatable, smart, and clean.

The daughter of a hard-working entrepreneur, Liz’s love for design was born from spending weekends at her Dad’s printing plant admiring crates of old wooden letterpress type, collating reams of beautiful paper and soaking in the early days of digitized pre-press. She now has over 20 years of experience working in various business development and design roles for non-profits and entrepreneurs.

To create her Soul Shine jewelry collection, Liz uses the ancient method of lost wax casting. She carves small wax sculptures which are cast into bronze and plated with Sterling Silver or 14-Karat Gold Vermeil plating. Unlike lower-quality plating, her Sterling and Gold Vermeil finished pieces can be worn daily without showing wear.

Liz completed her studies in Art, Photography and Design at The University of Virginia and Parsons School of Design. Her photography is represented by Galerie Minimal Berlin in Berlin Germany. Liz’s husband and two children who, along with the special beauty of the Eastern Shore, are her constant creative inspirations.